One Strange Letter…

     Nothing shocked me more than when I kept hearing about how other IT companies were only treating Apple products as a job on the side for small and medium sized offices in Calgary. In my experience Apple does things right the first time, so why weren’t these Calgary-based IT companies? They felt as though because they understood Windows, they could easily understand Mac. As though all operating systems are identical. This included some of the largest Managed IT Services companies in Calgary who charge for THEIR shortcomings!

     If your specialty is diagnosing health concerns related to the mouth, would you say that diagnosing foot problems is something you can do with ease? You have experience as a health practitioner sure, but that does not mean you are able to do every job of the human body and mind quickly, efficiently, and perfectly to ensure 100% satisfaction for your patients. That is why I could not understand how these IT companies could charge small and medium-sized businesses $1000+ each month to manage a system that they didn’t fully understand. Even worse, they would outright tell medical practioners who wanted to use a Mac that it wasn't a good fit or compatible with their business!

     That’s where Berti Group came in; we are a Managed IT Services provider that specializes in Mac and other Apple technology, with our office and support staff in Calgary. My core values are simple, first, provide exceptional customer service to our clients, and secondly, be the absolute best at creating solutions, and solving problems with Apple technology.  We promise to communicate clearly, and be sure you understand in plain English what we mean.  I guarantee that my staff and I will never use geek-speak with you and that you and your staff will always be learning more and more about technology through our partnership.

     We are the ONLY IT company in Calgary who specialize in Apple products and the health services industry. You will not be able to find another company in this city who can say that truthfully and with confidence. Not only is Apple unique among technology vendors, so is the health services industry. This includes doctor’s offices and clinics, dental offices, naturopathic and Chinese medicine offices, chiropractic offices, and psychological services (just to name a few). Now I recognize that those specializations all have their unique characteristics, but you can bet they share a lot more in common with each other than with a manufacturing business or an oil company.

     For starters, most medical practioners who own their business spend the majority of their time seeing patients. They don't have the luxury that other business owners have to hire people to work the front line. They need an IT partner they can trust that will have their best interests at heart. Then there are also government regulations like PIPA (Alberta) and PIPEDA (all of Canada), that govern certain IT decisions. Add to that the complex requirements of working remotely in a secure manner, and perhaps even practicing at more than one location, and you've got a very unique set of cirumstances that we understand!

     So give me a call, shoot an email, or feel free to drop by our office. We at Berti Group are all excited to meet you and I promise that you will never be dissatisfied with our services. That is my guarantee to you.

     Dedicated to your success,

     Adam Berti, Managing Director
     Berti Group Inc.

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